Ladies Nights, a lingerie company, has developed a marketing plan for its target market. Budgets, sales, and profit expectations have been penciled out. Now, Ladies Nights has begun to implement its specific plans and is anticipating great success in its chosen market. Which of the following phases of the international marketing process is Ladies Nights currently in?
A) Market Entry Phase
B) Market Planning Phase
C) Market Research Phase
D) Market Evaluation Phase