Management at This Bar Saves Lives sought to focus on the place component of the marketing mix by making the bars available where the target market shopped. In doing so, This Bar Saves Lives sought to present themselves near the cash registers of the appropriate stores in order to trigger a need and provide the relevant information in order be considered in the stage of the buying decision process.
a. Postpurchase behavior
b. Personal sources
c. Social influences
d. Evaluation of alternatives