CooCoo Cola has successfully achieved a competitive advantage in the soft drink industry as a differentiator. Which of the following scenarios would undermine CooCoo’s position?
A.CooCoo’s customers start to consider soda a commodity.
B.CooCoo’s product has not established an acceptable standard of quality.
C.CooCoo introduces a new biodegradable bottle that raises cost and perceived value.
D.CooCoo improves the recipe for its most popular soda without increasing the price.