In terms of competitive pricing, increasing price pressures, European competition legislation and the growing use of technology have resulted in more and more supply contracts being subject to competitive ________. For example, traditionally, many hospital supply companies sold directly to doctors and nurses in hospitals, which meant that suppliers invested in developing selling skills and building relationships with these customers. Now, the norm is that supply contracts are put out to tender, with the winning bidder often securing the contract for a period of three to five years. Multiple Choice auction bidding negotiation pricing
A. auction
B. bidding
C. negotiation
D. pricing