A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. the customer is not interested in considering other suppliers. the customer is currently in a ____________________ situation.

A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. the customer is not interested in considering other suppliers. the customer is currently in a STRAIGHT REBUY situation.

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andromache andromache · Answer 2 · 2021-10-14T12:38:31+02:00

The customer is present in the straight rebuy condition.

The following information related to the straight rebuy condition should be considered:

There is the purchase where the customer purchase the similar goods in the similar quantity based on the similar terms from the similar kind of supplier.
As in the given situation, the customer is not interested in the other suppliers.

Based on the above information, we can conclude that the customer is present in the straight rebuy condition.

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