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Ryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Michael's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Ryan is said to have a(n) ________ and Michael, a(n) ________.

(A) obsessive personality; laissez-fair approach
(B) formal search function; casual search function
(C) increased search anxiety; decreased search anxiety
(D) internal locus of control; external locus of control

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sandlee09

Answer:

(D) internal locus of control; external locus of control

Explanation:

According to the behavioral descriptions from both Ryan and Micheal in the question, we can say that In marketing terms, Ryan is said to have an internal locus of control and Micheal has an external locus of control.

Internal locus of control is when people believe that they have control over the outcome of events in their lives, while people with an External locus of control usually blame an external force (higher power) for all the events happening in their lives.

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