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15-08-2019
Business

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The communication production process produces the content of all advertising messages. The communication reception process produces the same interpretations among all audience members. T/F

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Аноним Аноним

23-08-2019

Answer:

The correct answer is False.

Explanation:

The process of receiving the communication does not produce the same interpretations, due to geographical, cultural, economic factors, etc. Each individual interprets the message in a different way, even if the advertising notices try to homogenize the information.

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