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Every year, General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct. This report is part of General Mills' __________ phase of its strategic marketing planning process.
- marketing mix
- evolution
- implementation
- control
- planning

Respuesta :

Nyctalus

Answer: Control

Explanation: In simple words, controlling is that function of management in which the managers compares their actual performance with the standards set. Also if there is found any discrepancy then corrective measures are taken.

In the given case, the report issued by general mills evaluates if there conduct has been ethical and the standards have been met.

Thus from the above we can conclude that the correct option is D.

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