"Seattle-based Theo Chocolate makes organic and fair-trade chocolate bars. Its management team includes Joe Whinney, the company’s founder and CEO, and Debra Music, vice president of sales and marketing. Suppose that Joe and Debra were considering whether Theo Chocolate should start selling other items, such as locally made baked goods, along with their chocolates. This would be a strategic decision."

Question

contestada

Respuesta :

Manetho Manetho · Answer 1 · 2019-11-14T06:26:42+01:00

Answer:

Explained

Explanation:

Corporate Level Strategy (since focuses on other company)

This is a business-level strategic decision. To make this decision, Joe and Debra would have to take the following actions:

Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.

Evaluate the intensity of competition and competitors' pricing of candies.

Evaluate what resources the company has to devote to manufacturing and selling chocolate bars.