The sender of an IMC message hopes the receivers are

A.the people for whom the message was originally intended.
B. the people with the most buying power.
C. consumers who are capable of discerning value.
D. consumers who have purchased the firm's products in the past.
E. the market segment with the most gross rating points.The sender cannot guarantee that the intended target customers will receive the message, but will choosethe message format and channel with the customer in mind.