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Advertisements that feature promotions such as buy-one-get-one-free offers essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity. These offers employ the strategy of:_______
a. discriminative stimuli.
b. classical conditioning.
c. surprising stimuli.

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Answer:

a. discriminative stimuli.

Explanation:

Discriminative stimulus is a concept used as a step in the process recognized as operant conditioning in classical conditioning.

A discriminative stimulus is a form of stimulation which is regularly used to elicit a particular response and increases the likelihood of the intended response.

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