The Cascade Fresh yogurt company launched a very effective marketing plan strategy. The market responded, and customers flocked to buy Cascade Fresh's yogurt. Cascade Fresh's competitors began to mimic its marketing mix strategy. Why should Cascade Fresh now update its marketing plan?

A. The more successful the plan is, the longer a business can take to adjust to the market.
B. The more the competition adjusts to match a marketing plan's approach, the easier it is to execute the marketing plan's strategies.
C. The more successful the plan is the faster it will require a significant revision.

As the yogurt company, launched a effective plan for the marketing strategy. But the market responded and the consumers flocked to purchase the yogurt. So, it means that the plan does not work in the market.

Therefore, the company need to update the market plan so that the more successful the plan will be it will require a revision and a faster plan.

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