Answer: Publicity
Explanation: Publicity is any product, service or company's public exposure or recognition. It can also refer to the transfer of information to the general public from its source, often but not always through the press.
Advertising subjects include individuals of interest of the public, products and services, art or entertainment organizations and works. Advertising is one aspect of promotion and marketing from a marketing perspective.
Thus, from the above we can conclude that Kitson is benefiting from publicity.
