The answer to the question about Marketing Through sports and Marketing of sports is explained below.
Explanation:
Marketing is basically a process of attracting customers to buy the products or services offered by a company.
Marketing is done to promote exchange relationship. Companies offer products and services to the customers and customers give money in return of the purchase of that product or service.
- Marketing THROUGH sports: When companies market their products with the help of sports, this is called as Marketing through sports. For example, if a shoes company promotes its new brand by providing free shoes to all the members of the sports team. Similarly, in cricket matches or Football or volleyball matches , we see that stadiums and grounds are being filled with heavy advertisement of the products by companies. It is the way companies market through sports.
- Marketing OF sports: When the sports are promoted itself as a product, it is called as Marketing of sports. The main purpose or objective of marketing of sports is to promote the fan bases and interest of people in sports.
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