contestada


The senior managers of a grocery store chain have a disagreement over the direction of the company. One faction wants to leverage its capabilities and core competencies to take advantage of the opportunities provided by a stronger online presence, including online ordering with both at-store pickup and home delivery. The other faction feels that the company's strengths lie in small, convenient neighborhood stores and the customer service that accompany an in-store shopping experience. The online expansion would be a departure from what the company already knows how to do and would require a significant investment. Those in favor of the changes feel that the potential returns make the investment worthwhile. What concept are those in favor of change struggling against?

a. A global mind-set
b. Tangible resources
c. Core capabilities
d. Core rigidity

Respuesta :

Answer:

The concept that those in favor of the change are struggling against is core rigidity.

Explanation:

Core rigidity implies sticking to status quo and being very comfortable in one's comfort zone,hence the business is not happy undertaking risks by investing in new opportunities that it could leverage on and profit from.

Those in favor of online presence are change champions with an optimistic view on new lines of business especially when the company has the competences and capabilities to thrive in the new terrain.

Otras preguntas