The advantage of a market-product grid is that it can be used as a way of:a .making optimal decisions under conditions of uncertainty.b. screening many new product ideas in order to select the one with best long-run market potential.c. relating likely sales of products to prospective market segments.d. selecting representative samples of consumers in marketing research studies.e. relating the product life cycle to consumer demand.
c. relating likely sales of products to prospective market segments
Explanation:
A production grid is a market strategy that is used as a marketing segmentation and the target marketing that are key to the successful marketing strategy and consists of the matrix of the strategic tools that are used for various purposes.
