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Shondra is an African American who can’t afford to go out after work, so she spends a lot of her free time watchingtelevision and visiting her friends. She doesn't use brands to indicate to others her style and identity and tends to be moreprice sensitive than others. In terms of Yankelovich’s segments of African Americans, which one best describes Shondra?A. Sick and StressedB. Family StrugglesC. Stretched Black StragglersD. Faith FulfillsE. Digital Networkers

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Answer:

B. Family Struggles

Explanation:

Sondra belongs to the family struggles segment that is characterised by being low income, broad age group, no brand identity, mostly female, watches the television most times, and price concious.

Shondra is a fit for theses qualities so based on Yankelovich’s segments of African Americans she can be classified in the family struggles segment.

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