Answer:
The remaining part of the question is:
McDonald's trademarked name and menu items represent, in essence, which form of market entry?
A) joint ventures
B) franchising
C) 100% ownership
D) exporting
E) acquisition
Correct Answer:
B) franchising
Explanation:
Franchising is a business model whereby a company that their specialty is in retailing industry, as well as the fast-food industry, adopts a global expansion through other companies by licensing their business name and trademarks to them.
