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Positioning of the company is part of the overall corporate strategy. The billy-joe/jim-bob company has done its research and they know how the customer defines quality and what makes the customer happy. They will use this to establish a positioning strategy on meeting these needs/wants. Based on this, the billy-joe/jim-bob company needs to work on positioning the company based on:

Respuesta :

sebastiansierraocm

Answer:

These are the answer choices for the question:

  • Price
  • Quality
  • Flexibility
  • none of these
  • Speed

And this is the correct answer choice:

  • Quality

Explanation:

The company has defined is general corporate strategy, and also its functional strategy for the marketing department: they will focus on providing goods that are of high-quality, and in order to do so, they have launched a market study that will find what the customers defined as "quality".

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