Tru-Shine is a cleaning company in the United States that offers various cleaning products and services. After gaining popularity in the United States, th company decided to expand its business in other North American nations. The company entered into an agreement with some local cleaning companies in Canada where the local companies would sell its products and services under the same trade name. Tru-Shine also agreed to provide the training and necessary equipments and supplies to the local companies. In this example, the strategy used by Tru-Shine for entering foreign markets is an example of
a. direct investment
b. value engineering
c. franchising
d. sole sourcing

Franchising can be defined as a way of distributing goods and services that involves a franchisee starting a business by using someone else's 8deas and their expertise legally. To be a franchisee you have to buy this right by paying an initial fee

In this question tru shine is the franchisor because this other company wants to sell their products and services using tru shines name.

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