This is called private branding (or private labeling)
For better understanding, we have to understand what the term private branding (or private labeling) means
- Private branding (or private labeling) is simply known as when a company produces a particular product and thereafter sells the product to a retailer who later on resells it after registering or branding it under its own name.
- In Private labeling, lets say Pinnale Plc product (callled Nalces watch) is taken or introduced to the market under their own brand name meanwhile, Povlix company is the original manufacturer of the watch but its right has been purchased by Pinnalce Plc. Private labeling is said to be legal as long as both parties have agreed on some terms and conditions.
- AA simple example is when Povlix watch maker make watches for Pinnacle to sell as its Nacles watch.
- A brand is often regarded as the name,design etc that set apart an organization or product from other companies (mostly its rivals) in the eyes of the customer.
- The types of private labels are generics, copycats, premium store brands and value innovators
From the above, we can therefore say that the answer that this is called private branding (or private labeling) is correct
Learn more about private branding (or private labeling) from:
https://brainly.com/question/17372249
