Orbitz and Booking are two online travel companies. Both are known to offer package deals on airline flights and hotel stays to entice customers to purchase both at the same time for a more reasonable price than what they would pay separately for each of these services. This strategy is known as

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16-11-2021
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Orbitz and Booking are two online travel companies. Both are known to offer package deals on airline flights and hotel stays to entice customers to purchase both at the same time for a more reasonable price than what they would pay separately for each of these services. This strategy is known as

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Martebi Martebi · Answer 1 · 2021-11-19T15:46:19+01:00

Product bundling is simply refered to as a method used in which several products are grouped together and sold as a single unit for one price. The strategy used by them is known as bundling.

This bundling strategy of a products is often used to encourage customers to buy more products.

An example of bundling as a marketing strategy often entails offering two or more goods or services as a package deal for a discounted price.

Example of bundling are as widespread as Spinoff value meals and automobiles with a come along features such as air conditioning, sunroofs, and geographical systems.

There are two types of product bundles: Pure bundles and the Mixed bundles.

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