Publishers in an ad network (typically media sites) have to share ad revenues with the network. What benefit does an ad network provide to make it worth sharing these revenues

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15-04-2022
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Publishers in an ad network (typically media sites) have to share ad revenues with the network. What benefit does an ad network provide to make it worth sharing these revenues

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Tundexi Tundexi · Answer 1 · 2022-04-22T11:50:15+02:00

The benefit that ad network provide that makes its worth sharing with these revenues is because the publisher does not have to coordinate advertising with multiple search engines.

What is an ad network?

Also called an advertising network, is a firm's services that helps to connects advertisers to websites that want to host advertisements.

This, these publishers share ad revenues with the network because the publisher does not have to coordinate advertising with multiple search engines.