What is a pure-play business? A business that operates only on the Internet without a physical store. A business that sells products only in a physical store. A business that sells services only in a physical store. A business that does not have any employees.

An activity which is opted to earn or make money. It is done either physically or on internet. A pure-play business is done on internet. Another name for the pure-play business is the virtual business. In this business, the focus of the owner is only on one line of business. This type of business is different from diversified companies.

In diversified companies, there is a wide range or variety of products for generating revenue. In the case of the pure-play business, cash flow and revenues are easy to understand, whereas they tend to cater to a niche market.

Therefore, Option A, a business that operates only on the Internet without a physical store, is correct.

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