When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used

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When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol, what type of advertising approach is being used Image Advertising.

What is Image Advertising?

  • Ads are shown on the images on websites or the internet in a form of native advertising known as image advertising.
  • Compared to traditional display ads, image advertising provides less invasive and more natural exposure to advertisements.
  • The fundamental tenet of image advertising is to increase consumer brand awareness before assisting in familiarization and last encouraging conversion of that knowledge into actual purchases.
  • If a product is to be advertised via images, a specific image must be created based on the product's aesthetic appeal. Additionally, it can be done for a business or brand.
  • Ads cannot be incorporated into it.

To learn more about Advertising refer to:

https://brainly.com/question/15097462

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