Cognitive dissonance theory suggests that when you cannot find sufficient external justification for your actions, you will attempt to find internal justification.
Cognitive dissonance theory:
Conflicting attitudes, ideas, or behaviours are known as cognitive dissonances. This results in a mental discomfort feeling that causes one of the attitudes, beliefs, or behaviours to change in order to lessen the discomfort and reestablish balance.
For instance, people experience cognitive dissonance when they smoke (behaviour) even if they are aware that smoking causes cancer (cognition).
According to Festinger's (1957) cognitive dissonance hypothesis, we have an innate desire to maintain harmony and prevent discord in all of our attitudes and behaviours (or dissonance). The concept of cognitive consistency refers to this.
Learn more about cognitive dissonance here:
https://brainly.com/question/11732168
#SPJ4
