According to the research, the strategy of establishing a Mrs. Fields Cookies inside a Hardees fast-food franchise is an example of co-branding franchising.
It is the strategy that two certain franchises take in order to increase their profitability by marketing one or more products or services.
It involves the establishment of some kind of working relationship between the franchises, where the costs are generally divided between both parties, allowing the reach and influence of both brands to be increased.
Therefore, we can conclude that according to the research, the strategy of establishing a Mrs. Fields Cookies inside a Hardees fast-food franchise is an example of co-branding franchising.
Learn more about the franchise co-branding here: https://brainly.com/question/15036524
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