Respuesta :
The process by which businesses sell to consumers is known as business to customer marketing.
Business to customer marketing refers to the process when business directly sell to its consumers who are end users of the product.
The companies who sells directly to the consumers are known as business to customer companies.
This may be possible through internet, pay per movie movie, mall shopping, eating at the restaurants. Under this type of marketing no middleman is involved which risks the profit of the small retailers.
Examples for B2C companies are shopify , amazon, netflix .
It has wider access to the market as people can buy anytime and from anywhere through the internet. This phenomena is very popular these a days.
It is also not time consuming process due to no middleman involved.
To know more about Business to customer marketing:
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