"Customers to businesses" is the entity does not market to the other entity. Because they are the buyers, customers of businesses are unable to market to other entities.
A consumer or end user gives a good or service to an organization in a consumer-to-business model, or C2B, of commerce.
C2B companies put a lot of effort into getting value from their clientele by asking for suggestions, crowdsourcing ideas, and more.
Examples of C2B services in the real world include, Social media users that advertise goods and services or complete surveys on Survey Junkie.
For C2B organizations, audience engagement and market research are essential.
Hence, "Customers to businesses" is the entity does not market to the other entity, so option B is the correct answer.
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