Respuesta :
It is true that the more expensive a product is, the shorter its distribution channel should be.
What is a distribution channel?
A distribution channel is the route taken to transport a good from the producer or creator to the final consumer. In other words, the process by which a customer receives their buy after making a purchase, which frequently involves middlemen. Long or short, direct or indirect, distribution methods are also possible. Generally speaking, the cost to the firm and the consumer increases as complexity increases. When a distribution channel is "direct," the manufacturer sells to the customer directly, cutting away the middleman. Before a product reaches its final consumer, it goes through a number of "indirect" distribution channels. One intermediate could exist, or there could be several. Each form of distribution channel ultimately has advantages and cons of its own.
To learn more about distribution channel, visit:
https://brainly.com/question/15774206
#SPJ4
