Two-step flow theory argues that the media's influence on people's behavior is limited by opinion leaders.
The term medium (plural for media) is defined as "one of the general communication, information, or entertainment channels in society, such as newspapers, radio, or television.""Media studies" refers to the study of the history, content, and impact of various forms of mass communication.
The plural form of the word "media" describes the various ways in which we communicate in society. Because media encompasses all modes of communication, everything from a phone call to the evening news on TV can be considered media.
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