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Rather than carrying 15 brands of laundry detergent, limited-assortment supermarkets offer one or two brands and sizes, one of which is a store brand.
According to USA Today, smaller grocery stores with fewer options are opening up all over the nation as consumers look for discounts. These small stores, which provide fewer products but more discounts, are opening in place of conventional supermarkets.
Aldi, Grocery Outlet, and Save-A-Lot, for instance, Jim Hertel, managing partner at Willard Bishop, claims that they are "quite aggressively expanding."
People began purchasing food in more diverse areas as prices continued to rise, according to Phil Lempert, the analyst who runs SupermarketGuru.com. "Without a doubt, all three will experience significant growth in the next years." With plans to open 80 to 100 more stores in 2011, Aldi will have more than 1,135. Save-A-Lot currently has more than 1,200 outlets, and by 2016 will double that number.
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