The 25 minutes are considered to be a part of the salesperson's non-selling time.
What is non-selling time?
Nearly all sales positions also involve administrative or customer service duties. But far too frequently, those non-selling activities consume more time than doing business. The first step in discussing our revenue road map is to gather information. The same holds true for raising your sales team's productivity. Understanding where they are spending their time and calculating how much of it is spent on selling versus non-selling activities is the first step. The sales team frequently isn't even aware of how much time is being spent on non-selling activities. Customers may also phone with issues that should be reported to customer service or another division, but the salesperson feels it is his duty to handle the issue personally because it is his customer.
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