In 2018, time spent with digital media accounted for 50% of total media time spent.
Digital media items include everything from a smartphone weather app to a racing game on a gaming console to an ultrasound diagnostic instrument at a hospital. They are successful because they are interesting, simple to use, and, in the case of games, enjoyable. They also provide results. Because digital media is a hybrid of technology and content, creating digital media products requires teams of experts with a variety of capabilities, including technical, artistic, analytical, and production management abilities. In order to provide the optimal user experience, the team has to have a balance of all these talents.
Today's world is filled with digital media products that enable and offer experiences in a variety of fields, including some that aren't traditionally connected with digital media, including health, government, and education.
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