promotion in the prepurchase stage is meant to blank and blank.

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13-12-2022
Business

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promotion in the prepurchase stage is meant to blank and blank.

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ArpitaK ArpitaK · Answer 1 · 2022-12-18T03:10:03+01:00

Promotion in the pre-purchase stage is meant to induce a low-risk trial and inform the consumer.

Promotions are any actions used to spread awareness of a good, service, or brand among consumers. The objective is to increase awareness, attract clients, and influence them to select the product over competition. There are several types of promotion. Examples of above-the-line promotions include advertising, press releases, and consumer promotions (schemes, discounts, and contests). Trade discounts, freebies, incentive vacations, awards, and similar items are examples of below-the-line promotions. Sales promotion is a part of the overall promotion effort.

Information and effects from both before and after a purchase are considered in consumer decision-making. A consumer begins to hunt for information once he becomes conscious of his expectations.

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promotion in the prepurchase stage is meant to blank______ and blank______.

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promotion in the prepurchase stage is meant to blank and blank.