This is the AIDA model of response. This model uses a hierarchy to receive a positive response from the consumer base. The four main concepts in the model are "attention," "interest," "desire," and "action." With attention, the audience is made aware of the business or the offering, interest makes the audience stay with the business while the offerings are shown, desire gives the customer a reason to want to buy the product, and action spurs them into actually purchasing what is on offer.
