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The broad discontent born of women's exclusion from the workplace and their lack of fulfillment in their roles as wives and mothers is referred to as what by betty friedan

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I believe the answer is: the feminine mystique

The term the feminine mystique is coined during the second wave feminism in 1950s. With this term, Friedan challenge the notation that popular in society at that time which stated that the sense of fulfillment that a woman could only achieve in her life is the fulfillment from raising children and taking care of her husband.